Keystone is a HIPAA compliant marketing cloud software
platform designed
specifically to support life science companies
and healthcare providers.
Key capabilities include:
- Responsive relationship marketing
- Deep segmentation/profiling capabilities
- Data driven tailoring of content (eg, by geography, by condition, by demographic, by healthcare milestone, by preference)
- A/B asset testing
- Peer to peer community/network facilitation
- Multi partner integration
- 24/7 analytics portal
Client Experience
Product Comparison
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Keystone Marketing Cloud |
 Salesforce Marketing Cloud |
 Oracle Eloqua Marketing Automation |
 Adobe Marketing Cloud |
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Lead management |
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| Segmentation |  |
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| Batch Enrollment | |
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Campaign Management |
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| Email A/B Testing | |
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| Personalization | |
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| KS 3.0 provides more enhanced segmentation and personalization for email | ||||
Content management |
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| Archiving | |
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| Versioning | |
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| Dynamic delivery/trigger based | |
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Deep engagement journey builder |
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| Full cross channel deployment (SMS, email, web, social) | |
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| Separate modules or licences need to be bought to enable social and text channels for these competitors | ||||
| Multiple iterations of subject line | |
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| Multiple pre-headers per email | |
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Reporting and analytics |
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| Contextual analytics portal | |
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Additional |
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| HIPAA compliant | |
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| Additional cost for HIPAA module. | ||||
| API availability | |
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| Dedicated IP Address | |
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| Additional pricing for dedicated IP | ||||
| Unlimited data storage | |
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| Patient normative data integration | |
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| EHR integration | |
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| Private instance capability | |
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