Daniella’s passion for patient engagement, data driven marketing and analytics has been the driving force in her career. She believes that if we can harness the power of education and positive relationships, we can help make the world a healthier place. A successful serial entrepreneur in the healthcare communications space, Daniella's goal is to think outside the box, remain agile, and focus on the results.
Previously, as Founder and President of DKI, Daniella pioneered and led the creation of direct-to-patient digital strategies for more than 40 life science clients, including Genentech, Novartis Oncology, Sanofi, Shire, Astellas, Gilead, Abbott, Takeda and GSK. Based on client demand for finding the rare "needle in the haystack" patient online, in 2008 Daniella co-founded an offshoot healthcare media planning and buying firm, Convergence Point Media, and exited from the business in 2014. Daniella also co-founded Entrada, a strategic healthcare consulting firm and exited in 2023. Her companies have earned over 60 industry awards.
Daniella is a lifelong student of all types of dance, and is a mother to two adult kids, Talia and Alex, who are also successful entrepreneurs.