Posts

Patient education beyond treatment information -- how to navigate the system and get support
By ARCHES Nov 05, 2019
When we think about health care, perhaps the scariest thing is receiving a cancer diagnosis. According to the National Cancer Institute (NCI), cancers can be diagnosed in a number of ways, including lab tests and imaging scans, and therefore can be found during a routine physical or other preventive health care service – not something one would expect during a regular check-up.  Read More

ARCHES is an Astellas Oncology 2019 C3 Innovation Prize Winner!
By ARCHES Oct 29, 2019
NORTHBROOK, Ill., Oct. 28, 2019 /PRNewswire/ -- Astellas Pharma US, Inc. ("Astellas") today announced it has awarded $200,000 in total grants and resources to winners of the fourth annual C3 (Changing Cancer Care) Prize, a challenge that funds the best ideas beyond medicine to improve cancer care for patients, caregivers and their loved ones.  Read More

How education and communication improve treatment plan ownership and adherence
By ARCHES Oct 03, 2019
Healthcare has come a long way in the last 5-10 years. The development and implementation of Electronic health records (EHRs) has been on the rise, especially with the enactment of the American Recovery and Reinvestment Act, which encourages all public and private health care providers to demonstrate “meaningful use” of interoperable, certified EHRs for electronic ex-change of health information in a way that improves quality and safety, care coordination, and en-gagement with patients, among other quality of care requirements.  Read More

Astellas Oncology Announces 2019 C3 Prize® Finalists
By ARCHES Sep 30, 2019
NORTHBROOK, Ill., Sept. 30, 2019 /PRNewswire/ -- Astellas Pharma US, Inc. ("Astellas") today announced the finalists for its fourth annual C3 (Changing Cancer Care) Prize, a challenge that funds the best ideas beyond medicine to improve cancer care for patients, caregivers and their loved ones. The C3 Prize will award up to $200,000 in total grants and resources, including an opportunity to attend TEDMED 2020.  Read More

Arches Technology: Forging Better Patient-Provider Relationships
By Daniella Koren July 31, 2019
In the face of growing diseases and treatment discoveries, it is important for oncology healthcare personnel to provide health information to patients and caregivers that can be easily understood. Previously, when people wanted to learn about their conditions or needed to discuss their treatments and the doctors they were consulting with another person, they had to take it to public forums.  Read More

New Podcast: Empowering Cancer Patients with Education
By Daniella Koren July 08, 2019
Supporting cancer patients requires engaging them at key moments in their treatment journey when they feel most overwhelmed and anxious. Our content automation technology enables cancer centers to deliver just-in-time education based on patient appointments during their cancer journey, filling an important gap in patient engagement and preparation. Listen to this episode of the Outcomes Rocket podcast where our CEO, Daniella Koren, explains how we're doing this.  Check it out!

New Podcast: State of the Art Patient Engagement

By Daniella Koren May 15, 2019
We’re using EHR integration to deliver patient-specific content and enhance the patient experience throughout their cancer journey. In this recent episode of HealthFurther’s Future of Health podcast, our CEO, Daniella Koren, discusses the importance of pushing vs. pulling content, the value of trust for clinicians and patients, content automation tools, and the evolving role of the EHR in today's healthcare industry.  Check it out!

Crafting Patient Education to Serve Different Learning Modalities
By Daniella Koren April 9, 2019
Health educators intend to provide information to patients and caregivers that is easily understood, and more importantly can be recalled and acted upon.That's never been easy, but has and will continue to become more challenging in the face of growing disease and treatment discovery.  Read More

Reducing Fear & Anxiety for Cancer Patients is Possible.
By Daniella Koren Feb 19, 2019
There is a saying that goes, "the only thing certain in life is uncertainty," and although not particularly comforting, this point becomes underscored for us in healthcare. Many of us do our best to live into “healthy” habits - not smoking, eating clean, drinking in moderation and working out. I’m a firm believer in healthy lifestyle and always have been, however at the same time realize that there are no guarantees in terms of life expectancy and possible health issues we might encounter despite our very best efforts. Read More

Arches Expands Partnership with Kettering Health Network
By ARCHES Jan 29, 2019
In 2018, Arches launched MyCareCompass at Kettering Health Network with the oncology service line. The goal is to help augment education delivered at the point of care and better prepare patients for their upcoming treatments. Initially the focus was on patients undergoing infusion chemotherapy. Read More

Real time EMR integration helps triple oncology patient engagement rates.
By Daniella Koren Nov 20, 2018
Getting so close to patients' journeys on a one to one basis that we know the moment they can really use information that’s relevant to them is a tall order. With oncology, it’s particularly challenging as the experience involves multiple stakeholders, decisions, points of care - and no two patients are exactly alike. Read More

Arches Technology Appoints Seasoned Health Tech Executive Patrick Flavin as President.
By Arches Technology Oct 17, 2018
NEW YORK, October 17, 2018 (Newswire.com) - Arches Technology today announced the appointment of Patrick Flavin as its President. Arches Technology is a healthcare technology company with an integrated portfolio of HIPAA compliant software products that connect healthcare providers with patients to deliver just-in-time content to patients at key points along the health journey. Read More

Arches Technology and Kettering Health Network to Present Engagement Data for MyCare Compass (MCC) at the International Cancer Education Conference on Oct. 5th in Atlanta
By Arches Technology Oct 04, 2018
NEW YORK, Oct. 3, 2018 /PRNewswire/ -- Arches Technology is a software company that licenses a HIPAA compliant content deployment platform to healthcare clients. In partnership with Kettering Health Network, Arches Technology developed MyCareCompass (MCC), a digital oncology education program for patients undergoing infusion chemotherapy. This Friday, Oct. 5th, Arches and Kettering will unveil preliminary data from the MCC program at the 2018 International Cancer Education Conference (ICEC) in Atlanta, Georgia. Read More

Arches Technology Launches My Care Compass (MCC)
By Arches Technology May 10, 2018
NEW YORK, May 9, 2018 /PRNewswire/ -- Arches Technology is a software company that provides marketing cloud products for the healthcare industry. Recently partnering with Kettering Health Network, Arches Technology . Read More

Why Relevance And Responsiveness Boosts ROI
By Daniella Koren March 27, 2017
Customer Relationship Management (CRM) can be a nebulous term, referring “to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.” That dry definition is broadened by the phrase “throughout the… Read More

The ABCs Of A/B Testing In Healthcare Marketing
By Daniella Koren February 24, 2017
Medical research relies on tests with reproducible results, and the same maxim applies to healthcare marketing and education. Marketers need to understand what works, what doesn’t, and the methods of delivery that resonate with patients. To that end, communications… Read More

Elements Of Oral Chemotherapy Compliance
By Daniella Koren January 22, 2017
Cancer treatments are evolving, and there is a shift toward chemotherapy that patients self-administer at home, with an emphasis on oral medications. In 2010, authors published in the Clinical Journal of Oncology Nursing expected use of oral chemotherapy treatments… Read More

What Millennials Want When It Comes To Healthcare
By Daniella Koren December 23, 2016
In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census Bureau data by the Pew Research Center. The healthcare… Read More

Blogger Outreach 101 For Healthcare Marketers
By Daniella Koren June 2, 2016
The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Read More

Two Big Cs For Cancer Patients: Compassionate Communication
By Daniella Koren April 1, 2016
“Sending a patient to do battle with cancer without any training is like parachuting a soldier into the jungle without the benefit of survival training.” —Michael Lerner, president, Commonwealth In this age of rapid healthcare delivery, the big… Read More

5 Insights To Boost Support For Rare-Disease Communities
By Daniella Koren March 3, 2016
I’ve had the privilege of talking to those touched by or living with rare disease. This post reflects on statistics and insights gained from patients, caregivers and healthcare providers. According to Global Genes, nearly 30 million Americans are… Read More

5 Best Practices For Personalizing The Call Center Experience
By Daniella Koren January 22, 2016
Healthcare is evolving into a value-based system, with patient satisfaction tied to reimbursements and penalties. And, it’s evolving quicker than you might think. Value-based reimbursement is no longer the future of healthcare, a pilot project, or some far off… Read More

Educating Patients About Surgical Recovery: When, And How?
By Daniella Koren September 25, 2015
Educating patients about what to expect after surgery needs to start in the weeks beforehand. By helping patients understand what their surgery involves and preparing them both for the procedure and recovery, providers can improve patient satisfaction and make… Read More

Patient Portals And Missed Opportunities
By Daniella Koren August 28, 2015
As value-based care becomes common practice, healthcare organizations are working to increase patient engagement—but are current engagement strategies getting the job done when it comes to improving outcomes long term? HIMSS Analytics conducted a study on patient engagement… Read More

Shared Decision-making: It Takes Two
By Daniella Koren July 28, 2015
According to the Agency for Healthcare Research and Quality, “Shared decision making is a model of patient-centered care that enables and encourages people to play a role in the management of their own health. It operates under the premise… Read More

Prehabilitation-Improving Outcomes Proactively
By Daniella Koren June 26, 2015
One area where outcomes-based care is having a huge impact is orthopedic surgery. According to a 2014 study published in the Journal of Strength Conditioning Research, the projected number of total knee replacement surgeries for 2016 is 1,046,000—in 15… Read More

The Synergy Between Call Centers And Population Health
By Daniella Koren May 22, 2015
Healthcare is evolving from a fee-for-service and volume-driven model to one that is value based. The Centers for Medicare & Medicaid Services has stepped up its timeline for shifting Medicare to a value-based system so that by the end… Read More

Call Centers – Filling The Gaps In The Patient Care Continuum
By Daniella Koren April 24, 2015
A report in Healthcare IT News, “Strategies to Maximize Patient Engagement and Retention,” observed that the healthcare industry is evolving to a model where patients are approaching their healthcare as consumers. As a result, patients’ expectations of an “exceptional… Read More

The Waiting Room Is Prime Time For Patient Engagement
By Daniella Koren February 27, 2015
The waiting room is often the place where patients spend the majority of their time during a visit to their doctor. According to a Software Advice survey of 5,000 U.S. patients, the average time patients wait before seeing a… Read More

Would You Recommend This App?
By Daniella Koren January 26, 2015
According to industry estimates, 500 million smartphone owners worldwide use at least one health or wellness app. Within the next three years, 50% of the more than 3 billion smartphone and tablet users will have downloaded mobile health apps. Read More

Healthcare Trends To Watch For In 2015
By Daniella Koren December 26, 2014
Tech-savvy consumers, the Affordable Care Act, and competitive new companies entering the healthcare industry are all contributors to changes that will be affecting patients, providers, and payers in 2015. Researchers at PwCs’ Health Research Institute surveyed 1,000 U.S. Read More

Helping Patients Get The Most From Patient Portals
By Daniella Koren October 24, 2014
While patient portals can’t replace an in-office visit, they have many benefits: They encourage patients to view test results and health records and can facilitate an ongoing doctor-patient dialogue. They can reduce paperwork by serving as online billing and… Read More

Tips For Improving Written Communication To Patients
By Daniella Koren June 27, 2014
To help patients proactively manage their health, many healthcare providers supplement what they tell patients during appointments with written content. This may include printouts of educational material about their condition, healthy lifestyle tips, or hand-written notes about the patient’s… Read More

Top 4 Ways To Help Patients With Shared Decision Making
By Daniella Koren April 28, 2014
The Affordable Care Act (ACA) identifies patient engagement as an integral part of quality in accountable care organizations. In fact, a separate section (3506) of the ACA calls for new Shared Decision-Making Resource Centers to help integrate the approach… Read More

Patient Engagement: It’s More Than You May Think
By Daniella Koren March 31, 2014
Patient engagement is a very popular term right now. But what exactly is it? As part of Meaningful Use Stage 2 requirements, healthcare organizations will be making important decisions about how to improve access to patient data using… Read More

Being A Good Patient Marketer – A Short List
By Daniella Koren November 22, 2013
What does it take to be a good patient marketer? There is no one background that makes a person a perfect fit for healthcare marketing. Certainly a good education, including within the discipline of marketing, is a good start. Read More

Building Relationships With Content Marketing
By Daniella Koren October 25, 2013
My last post introduced the concept of Responsive Relationship Marketing: the practice of listening first and communicating subsequently, allowing segmentation and tailoring to emerge dynamically. Just as responsive design is about creating engaging content for a proliferating number… Read More

What Is Responsive Relationship Marketing?
By Daniella Koren July 26, 2013
Over the last couple of years, responsive design has become the new trend to ensure customers can see our message any time from any device. As we know, healthcare professionals are uber users of hand-held devices, and so responsive… Read More

Content: Create Or Curate?
By Daniella Koren May 24, 2013
We’ve all heard the phrase “content is king,” but in the world of inbound marketing has our definition of “Content” changed? Ninety-one percent of B2B marketers use content in their marketing mix and a majority use social media… Read More

Caregiver Content Is A Win-Win-Win
By Daniella Koren May 1, 2013
The caregiver has become a primary target audience for healthcare marketers, especially in the oncology and rare disease spaces. Often clients ask whether the content we provide to patients is sufficient for caregivers, too. Our answer is – not… Read More

Data – It’s The New ‘Creative’
By Daniella Koren February 22, 2013
One of the hottest marketing catch phrases of 2012 is “data is the new creative.” The premise is that all of the creative in the world won’t help you if your decisions aren’t data driven. Data Is the… Read More

Social Media: A Game-changer For Relationship Marketing
By Daniella Koren January 25, 2013
For the past 12 years, my focus and interest has been Relationship Marketing, specifically Patient Relationship Marketing. It has been the allure around building, segmenting, and leveraging a database of qualified patients, usually suffering from disease states where they… Read More

Pharma Needs To Learn To COPE
By Daniella Koren December 28, 2012
2012 has been a year of innovation in mhealth, wellness and prevention start-ups, a focus on EMR and patient/doctor communications, and much discussion about big data. As these issues continue to blossom, I am observing a delay within… Read More

The Perfect Drug
By Daniella Koren November 23, 2012
What once would have once sounded like the plot of a 1950’s science fiction novel is now the future of modern medicine — soon, our medications will not just treat our conditions, they’ll be tailored to our individual genomes. Read More

What Problem Is Pinterest Solving?
By Daniella Koren September 28, 2012
Recently at a meeting, we were talking about the healthcare boards that have popped up on Pinterest. As we discussed the idea of creating a way for oncology patients to find others like themselves on Pinterest, and share inspirational… Read More

All The Gear, But No Idea
By Daniella Koren August 2, 2012
I recently went on a hiking trip in New Zealand where one in our group had the most expensive gear: boots, clothing, poles, backpack.  Despite his lavish equipment, he was always the last one to arrive at the destination… Read More

What Do Patients Really Want?
By Daniella Koren June 26, 2012
In today’s fast-shifting patient-centric world, do we know what patients with serious diseases really want when it comes to information about their health? And are pharmaceutical companies listening? When Wendy S. was diagnosed with metastatic breast cancer two… Read More

12 Things About People With Chronic Conditions You May Not Know
By Daniella Koren May 25, 2012
For years, many myths about chronic patient care and communications have hobbled our ability to offer the optimum supportive information. Through years of work with leading healthcare companies, I have identified some truths about patients and caregivers that may surprise… Read More

Relationship Marketing At The Speed Of Social
By Daniella Koren April 27, 2012
The speed of social rules the day. We traverse platforms faster than we can blink an eye. Can social channels get any faster or more amalgamated? I’m sure. So how do healthcare brands keep up with the speed and intensity… Read More

Recent Insights

Real time EMR integration helps triple oncology patient engagement rates Arches Technology Appoints Seasoned Health Tech Executive Patrick Flavin as President Arches Technology and Kettering Health Network to Present Engagement Data for MyCare Compass (MCC) at the International Cancer Education Conference on Oct. 5th in Atlanta Arches Technology Launches My Care Compass (MCC): A Digital Oncology Education Program for Patients Undergoing Infusion Chemotherapy at Kettering Health Network 4 Best Practices For Healthcare Email Drip Campaigns Business Rules That Drive Effective Healthcare Drip Campaigns Why Relevance And Responsiveness Boosts ROI The ABCs Of A/B Testing In Healthcare Marketing Elements Of Oral Chemotherapy Compliance What Millennials Want When It Comes To Healthcare Healthcare Marketing To The Undiagnosed And Those With Rare Diseases How Much Do Patients Really Want To Know About Their Condition? The Impact Of Knowledge: Patient Education Improves Compliance And Outcomes How Isolation Impacts Those Suffering With Rare Disease How Marketers Can Help Bridge The Gap For Parents, Patients, and Caregivers Blogger Outreach 101 For Healthcare Marketers Two Big Cs For Cancer Patients: Compassionate Communication 5 Insights To Boost Support For Rare-Disease Communities 5 Best Practices For Personalizing The Call Center Experience How Telemedicine Is Propelling Change Around The Hospital Experience How The Internet Of Things Is Changing The Future Of Healthcare CRM Strategy Educating Patients About Surgical Recovery: When, And How? Patient Portals And Missed Opportunities Shared Decision-making: It Takes Two Prehabilitation-Improving Outcomes Proactively The Synergy Between Call Centers And Population Health Call Centers – Filling The Gaps In The Patient Care Continuum Patients And Physicians On Using Technology And Sharing Information

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