Our Mission

To support patients who have been diagnosed with cancer by arming them with impactful information at the precise moments when fear and anxiety are most likely to disrupt their journey.

Why Arches?

Oncology specialists

For oncology focused organizations that want to increase patient satisfaction and improve clinical workflow, Keystone supports the MyCareCompass patient engagement system, which uses videos, emails, and rich text messaging to empower cancer patients and caregivers to take control of their treatment.

Easy-to-use Interface

The most powerful tools are only useful if you can actually use them. At Arches, our intuitive technology is built with you—the user—in mind. Whether you're designing campaigns or letting us do that, we've made it incredibly simple to execute robust campaigns.

Consultative Approach

While our products speak for themselves, we're always here to provide a helping hand. From analyzing data for actionable insights to developing compelling content that achieves your goals, Arches is more than a software platform provider—we're a true partner.

Our Founder

Daniella Koren

Daniella Koren

CEO

Daniella’s passion for patient engagement, data driven marketing and analytics has been the driving force in her career. She believes that if we can harness the power of education and positive relationships, we can help make the world a healthier place.
A successful serial entrepreneur, mentor and speaker, Daniella's goal is to think outside the box, remain agile, and focus on the results.

She has been honored with awards such as Top 50 NJBIZ Women and collectively her companies have earned over 60 industry awards for innovative work in the digital patient engagement space. In her spare time, Daniella is a competitive ballroom dancer and mother to two adult kids, Talia and Alex, who are building companies and exploring the world of entrepreneurship.

Insights from Daniella

Leadership Team

Patrick Flavin

Patrick Flavin

President

Patrick Flavin is an entrepreneur, investor and attorney with 20+ years' experience in building, growing and running companies in the health tech and life sciences space.

Patrick is currently the President of Arches Technology, a healthcare technology company with an integrated portfolio of HIPAA compliant software products that connects healthcare providers with patients to deliver just-in-time content to patients at key points along the health journey.

He previously served as the SVP of Life Sciences Business Development at Outcome Health, which provides health intelligence to patients, caregivers and healthcare professionals at the point of care. Prior to joining Outcome, he was a co-founder and Executive Director of MATTER, a Chicago healthcare technology startup center and innovation hub that is currently home to over 150+ health tech start ups. Prior to MATTER, he helped to build several biotechnology companies, including MediChem Life Sciences and Advanced Life Sciences, both of which he helped to take public on NASDAQ while serving as each company’s chief legal executive. Mr. Patrick Flavin also co-founded a venture capital fund to invest in and manage early-stage life science companies. Before working in the industry, Mr. Flavin served as an Assistant Counsel to the Speaker of the Illinois House of Representatives

Tommy Zambelli

Tommy Zambelli

VP, Marketing & Customer Success

Tommy Zambelli is the VP, Marketing & Customer Success at Arches Technology. He has over 16 years of experience in advertising/direct marketing. For the past 10 years, he has worked across numerous disease categories, launching over 15 CRM programs for multiple brands. Tommy has extensive experience working on launch products across CRM, web, and print. Prior to joining ARCHES, he worked with Draft FCB and Doremus. Tommy holds a BA from Pace University.

Yogesh Kumar Verma

Yogesh Kumar Verma

VP, Technology

Yogesh Verma is the VP, Technology at Arches Technology. He spearheads the technical design and system architecture for our website design initiatives as well as for our cloud-based healthcare Campaign Management Software platform, which enables easy development and management of communications to enhance the patient journey. Before joining Arches, Yogesh served as Senior Software Engineer at Compro Tehnologies and he holds an Engineering degree from Lucknow University in India.

Jason Ketchum

Jason Ketchum

Vice President, Growth

Jason Ketchum is an entrepreneur, advisor and pizza enthusiast with nearly 15 years experience in building, growing and running companies in the health tech space. Jason is currently the Vice President of Growth at Arches Technology, a healthcare technology company with an integrated portfolio of HIPAA compliant software products that connects healthcare providers with patients to deliver just-in-time content to patients at key points along the health journey. He previously served as the GM of Outcome Health's Healthcare System Organization (Enterprise) and Executive Director of Life Sciences. Outcome Health provides health intelligence to patients, caregivers and healthcare professionals at the point of care. Prior to joining Outcome, Jason worked as a consultant advising small and mid-size organizations in the technology space. Jason also serves on the boards of a number of organizations that reflect his passion for health and education, including serving on the President's Council of Augustana College (Rock Island, IL).